Showing posts from June, 2022

Enterprise Product Management: Principles and Best Practices

PMs help others build products, full stop. This requires a combination of empathy (understanding users and buyers), prioritization (what should be worked on), communication (translating technical into non-technical and vice-versa), and execution (anything needed to get the product into the hands of customers). While a lot has been written about consumer product management, best practices in enterprise are often tribal knowledge. It's been awhile since I've written something (adding a baby to your family can have that effect), so I thought I'd go back to the basics with material I've incorporated into PM handbooks. Here are some of my enterprise product management principles--roles and responsibilities, core skills, and best practices. What PMs Do External: Voice of the customer Who: Paint a compelling picture of customers for the other teams. This can include user/buyer personas, workflows, pain points, etc., market segments, etc.). Why: Understand what would drive the